
Overview
A little perspective goes a long way. After 12 years as a solid custom research shop, Cogent added a syndicated research arm to fuel our ability to generate meaningful insights and actionable strategies for our clients. The syndicated research group at Cogent is committed to not only keeping Cogent and its clients abreast of trends, but also being an active participant in the public dialogue regarding the future direction of industry.
Cogent has three types of reports:
Perspective Series - Large-scale quantitative studies that provide a comprehensive view of macro issues facing industry. The goal is to provide key players with an understanding of the landscape and their position in the market.
Discovery Series - Research studies focused on a specific issue or market. Goal is to drill down deep within one specific area to provide a detailed understanding.
Insight Series - Shorter, research-based papers, that give an overview of an emerging issue facing industry. Click Here for a sample of an Insight Series Report (produced by Cogent and co-marketed with DWS)
The topics the Syndicated Research group covers vary from year to year, depending upon the issues currently facing the industries we serve. However, we are committed to exploring those areas that align with our expertise, namely brand, product, and behaviors.
The issues we focus on:
- Macro-level trends
- Emerging trends
- Investor behavior
- Advisor behavior and trends
- Brand positioning
- Product usage
The products and services we deliver:
- White papers
- Strategic reviews
- Syndicated reports
- Strategy sessions
- Sponsored papers
The markets we specialize in include:
- Wealth Management
- Health Management
- Knowledge Management


