Our goal in providing custom research is to deliver meaningful and actionable insights for clients as they seek to make important decisions about how, when, and where to move their businesses forward.
Built on a foundation of more than a decade of best-in-class qualitative research and quantitative research solutions, Cogent has the skills and expertise to design, manage and execute studies that both identify business problems, and provide unique and creative solutions to these problems.
Each of our custom research teams consist of a research director who drives the research process, a marketing analytics specialist who provides advanced modeling and statistical support, and a senior-level consultant, steeped in knowledge about the client’s industry and business challenges. Together the team ensures that the project objectives are being met and all of Cogent's resources are fully leveraged to deliver maximum value to the client.
The issues we focus on:
- Customer experience
- Brand equity/positioning
- Asset retention and customer loyalty
- Product usage and awareness
- Predicting market shifts
- Purchase decision process
- Market sizing
- Competitive intelligence
The solutions we deliver:
- Brand tracking and competitive intelligence reports
- Loyalty driver analysis and customer retention models
- Product roadmaps
- Leakage modeling and asset gathering strategies
Contact us for more information.