Tools We Rely On

Cogent Research personnel wield a full range of research and strategy tools, including both qualitative and quantitative methods, as well as traditional and web-based methods. Our commitment to the highest quality means that we do not have a routine, formulaic approach to your research, but rather work to understand your needs and provide a constellation of methods that is precisely matched.

Quantitative Expertise

Cogent offers a wide variety of quantitative solutions to meet clients’ research needs.  Selected based on the target audience, sample availability, budget, or scheduling needs, each method has its place in our arsenal.  Whatever solution we recommend, we ensure that the highest standards for quality data collection are employed at every step in the process, from survey design through analysis and final reporting.

• Telephone surveys
• Mail surveys
• Intercept studies
• Central location tests
• Online surveys

Qualitative Expertise

We have a team of trained, experienced ethnographers and moderators who are recognized as leaders in the industry.  Cogent utilizes various qualitative methodologies to obtain the most in-depth understanding of consumers.  In addition to traditional tools, we also excel at creating and executing ethnographic research and web-based discussion boards.

• Focus groups
• Mini groups and triads
• Ideation
• In-depth interviews & Web-enabled in-depth interviews
• Usability testing
• CoRe Boards™ - Online discussion boards