Overview

Cogent Research^® is a market research firm that helps its clients gain clarity, obtain perspective, and formulate direction on critical business issues.

Founded in 1996, Cogent provides custom marketing research, syndicated research products, and evidence-based consulting to leading organizations in the financial services, life sciences and consumer goods industries.

Through quality research, advanced analytics, and deep industry knowledge, Cogent Research delivers data-driven solutions and strategies that enable clients to better understand customers, define products, and shape market opportunities in order to increase revenues and grow the value of their products and brands.

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Market Research Firm

Cogent Research is a Cambridge, MA-based market research firm with more than a decade of experience providing marketing professionals and senior executives with the highest quality and most innovative research design, data collection, and marketing analysis services available in our industry today.

We offer a full range of traditional and cutting-edge technology based tools for both qualitative market research and quantitative market research, including phone surveys, mail surveys, web surveys, focus groups, in-depth interviews, and online focus groups. Our methodological expertise has been applied in North America, South America, Europe, and Asia. We focus on strategic issues including brand development and positioning, product development, communications design and testing, market assessment, public opinion, employee and customer satisfaction and website evaluation.

We deliver results that are on time, on budget, and on point, but we also deliver more. Unlike many marketing research firms, Cogent Research focuses on strategic results, not just numbers. To do this, our dedicated team of high caliber researchers make an effort to understand not only your research objectives, but also your operating objectives, so we can design a methodology that brings you beyond where you expected.